What is SEO?
SEO is what gets your website seen in search engines like Google.
Without SEO your website will be buried deep in the darkest depths of the Internet. Good SEO will bring your site towards the top of relevant searches by your potential clients.
Having a beautifully designed website is just half of the journey. Without SEO, nobody will visit you or your beautiful site.
What is SEO?
SEO stands for search engine optimisation. A search engine (Google) needs to find keywords on your site.
Keywords are what your potential customers will use to find something they want.
For example, think about what you would type into Google when you want to find information about baking a cake?
On the right, you can see the results for “How to bake a cake?”
Google has searched all of the relevant information on the Internet for your search and is showing you what it thinks are the best results for you.
What would you think if Google showed you results “How to groom your dog” instead? You’d probably feel confused and frustrated.
That’s why good SEO is very important.
Why do I need SEO?
As of January 2020 there were over 1.74 billion websites on the Internet. How many pages of results do you think that would show?
If you want your business to be successful, you need to be relevant and niche down where possible.
You wouldn’t be very happy to go on a shoe shop’s website to look for shoes to then find out they only sell socks.
Try and tell you visitors exactly what you do by being as clear and precise as possible otherwise you run the risk of losing potential customers..
How do I improve my site's SEO?
You need to first figure out who your target audience is, what they want and how they’ll look for it. From there we can decipher what keywords you need to use to attract them to your site.
Together we can crack the code and get more visitors and more profit to your business.
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